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Independent topical source of current affairs, opinion and issues, featuring stories making news in Canada from immigrants, newcomers, minorities & ethnic communities' point of view and interests.

England Patriots: Brand Awareness and Nrg Stadium

england patriots: He goes through travails including jumping off a burning boat and catching a glimpse of Anheuser-Bush's Clydesdales mascots, before meeting fellow immigrant Eberhard Anheuser, according to CBC. The Super Bowl at the NRG Stadium in Houston between the New England Patriots and Atlanta Falcons airs Sunday on Fox. The 60-second ad called Born the Hard Way shows Anheuser-Busch co-founder Adolphus Busch travelling by boat from Germany to the U.S. in 1850s. But the ads for Budweiser beer are as big a story as the game most years, because they offer a glimpse into the culture and are a great way to draw brand awareness during one of the most-watched television events of the year. Teams beg off Trump talk as Super Bowl week kicks off Ricardo Marques, vice president of Budweiser, in a statement said the company has been working on the ad since May. The Budweiser ad this year is being singled out for having such an uncharacteristic if accidental political tone. (www.immigrantscanada.com). As reported in the news.