Serendipitous Introduction: Well-Crafted Spot and Eponymous Company

serendipitous introduction: Louis, where he shares a beer with businessman Eberhard Anheuser, according to Guelph Mercury. The two launched their eponymous company in the 19th century, and it became the largest brewer in the United States. The well-crafted spot called Born the Hard Way tells the story of Adophus Busch's emigration from Germany to St. The ad was released on Tuesday and shows Busch navigating the new world against the headwinds of prejudice and hardship. And then there's timing, with Busch and Anheuser's serendipitous introduction over a beer that led to their dynasty. The commercial's themes are hope, ambition, patriotism, hard work and self-reliance. (www.immigrantscanada.com). As reported in the news.