Bill Koenig: Media Distribution and Election Cycle

bill koenig: Long immune to the ratings tumbles that have plagued other television shows in the era of DVRs and cord-cutting, some sports leagues saw their viewership numbers dip in part because of a bombastic presidential election cycle, according to Brandon Sun. The NBA opened its season going head-to-head with a historic World Series matchup between the Cubs and Indians, but has emerged with what Koenig considers encouraging signs as the playoffs begin next week. For Bill Koenig, the league's president of global media distribution, that qualifies as a victory. The combined U.S. ratings held firm at 0.8 for the season while the league had a 3 per cent rise in unique viewers and a 6 per cent increase in the total hours of game action fans have watched in a season, according to the NBA. Also, 19 more games were broadcast nationally. Those numbers are growing over time, Koenig said in a phone interview. I think our game is very attractive to the younger, more technologically savvy, multicultural fan. (www.immigrantscanada.com). As reported in the news.