Tiff Kids and Festival

tiff: Now it's closer to 40,000, according to Globe and Mail. What was the reasoning a few years ago to change the branding from Sprockets to TIFF Kids We made that decision around our 15th anniversary, and it was because we were seeing this trend in the attendance of young people, those 13 and under, wanting to have their own version of TIFF, basically, their own festival. When we launched, the festival had about 2,000 participants. So we wanted to strengthen that brand, and give audiences the opportunity to engage with the films they wanted to, both during this festival and throughout the rest of the year. We try to bring them back because September is a tough time for families to go see films, so this is an opportunity to bring the best of world cinema to our junior audiences. How closely does TIFF Kids work in concert with TIFF itself, then I program at both festivals, so if I have a film at the regular festival in September, I'll try to bring them back for TIFF Kids in April. (www.immigrantscanada.com). As reported in the news.